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During any crisis, communicating effectively to all key stakeholders is key. While there are many ways to communicate to your target audiences during an emergency, both traditional and social media are the most effective ways of pushing out information quickly to as many people as possible during a crisis.
This session, delivered by a former journalist and now award-winning global crisis communications consultant, will look at the evolution of crisis management and crisis communications over the past 15 years, including specific case studies and lessons learned from recent mass violence/active assailant attacks in New Zealand, as well as across North America.
Crisis communications case studies from the 2017 hurricane season will also be shared, including Texas, Florida and Puerto Rico communications challenges and successes.